I CAME TO GOLF SIDEWAYS.
THROUGH FASHION.

I’m Jasmine Smith.

AFTER HOURS at the CLUBHOUSE is my fashion-led perspective on Australian golf culture. Uninvited, perhaps, but unapologetic, for sure!

Coming from a background in fashion design and brand creation, I'm interested in golf beyond the mechanics of the game, I see it as a visual, social and cultural space to be observed, styled and reimagined. One shaped by atmosphere, by what's worn and what's felt, by who shows up and how they take up space.

AFTER HOURS at the CLUB HOUSE exists to widen the frame.

Through creative direction, editorial storytelling and events, I bring together the tastemakers, creatives, thought leaders and cultural voices shaping what modern golf looks and feels like.

It's about creating spaces where people connect, ideas collide and communities form. Bringing the right people into the same room, whether that's on the course, in the clubhouse or somewhere entirely unexpected.

It's not about disrupting tradition for the sake of it; it's about expanding the visual and social language of the game to include presence, a feminine POV, contradiction and edge.

Golf doesn't end at the 18th hole, nor does style, and neither does AFTER HOURS.