I CAME TO GOLF SIDEWAYS.
THROUGH FASHION.

I’m Jasmine Smith.

AFTER HOURS at the CLUB HOUSE is my fashion-led perspective on Australian golf culture. Uninvited, perhaps. Unapologetic, certainly. Coming from a background in fashion design and brand creation, I'm interested in golf beyond the mechanics of the game, as a visual and cultural space to be observed, styled and reimagined. One shaped by atmosphere, by what’s worn and what’s felt, by who shows up and how they take up space.

AFTER HOURS exists to widen the frame.

It’s not about disrupting tradition for the sake of it; it’s about expanding the visual language of the game to include presence, a feminine POV, contradiction, and edge.

Golf doesn’t end at the 18th hole, nor does style and neither do we.