I CAME TO GOLF SIDEWAYS.
THROUGH FASHION.

I’m Jasmine Smith.

AFTER HOURS at the CLUB HOUSE is my fashion-led perspective on Australian golf culture. It’s an entry point that doesn’t ask permission and doesn’t wait its turn. Coming from a background in fashion design and brand creation, I don’t approach golf as a sport to be explained or mastered, but as a visual and cultural space to be observed, styled, and reimagined. One shaped by atmosphere, by what’s worn and what’s felt, by who shows up and how they take up space.

AFTER HOURS exists to widen the frame.

To place women not on the sidelines of golf culture, but at its centre. They are visible, styled, intentional. It’s not about disrupting tradition for the sake of it; it’s about expanding the visual language of the game to include presence, femininity, contradiction, and edge.

Golf doesn’t end at the 18th hole. Neither does style.

Neither do we.